Build-in-public

Public-filings teardowns.
Real AI systems.

Every two weeks I read a recognizable company's filings, find the operational bottleneck they've said publicly they need to solve, and build the AI system I'd build if I were on their team. Outside-in, synthetic data, open-sourced at the end.

Two series, alternating. If I Ran This — recognizable B Corps and mission-driven public brands. Day One — the kind of SMB you might just have bought.

Live

Open the demo. Read the source. Watch how it's built.

Build 01 · LiveSeries A · If I Ran This

Vital Farms

An AI-assisted farmer-acquisition system: triage agent, financing pre-qualifier, and a network dashboard — built from the FY2025 filings.

From the filings

FY2025: $759M revenue, +25%. Stated $2B-by-2030 target. CEO: expanding the farmer network "reduced the supply constraints that previously capped our growth." Supply was the ceiling — farmers are the supply.

  • Triages inbound farmer applications against real fit criteria — geography, capacity, welfare, finance.
  • Models the build economics for the farmer, not just the company — the empathy beat a generic lead-scorer never builds.
  • Pipeline dashboard against the implied 2030 target; outreach queue with status, contact tracking, and a one-click follow-up.
Open the demoAsk to see the code
Pasture Belt network
612 farms
TX
65
GA
57
TN
46
KY
43
MO
40
AR
37
AL
32
NC
32
Active
Onboarding
Prospect

A static preview. Open the demo to filter, score, and follow up.

On deck

What's next in the cycle.

A menu, not a roadmap. I swap when something stops being fun — my enjoyment is what keeps this going for two years, not two months.

  • 02

    Just-acquired HVAC on ServiceTitan

    · Series B

    n8n layer on ServiceTitan: unpaid-invoice follow-up + a Monday-morning owner dashboard joining jobs to QuickBooks A/R.

  • 03

    Cotopaxi

    · Series A

    Supplier-sustainability risk dashboard from their public supplier PDF, or repair-intake triage with Claude vision.

  • 04

    A franchise via its FDD

    · Series B

    The back-office tool the FDD says you need, but better — labor scheduling + daily sales reconciliation.

  • 05

    Patagonia Worn Wear

    · Series A

    Repair intake + routing — Claude vision triages submitted photos and routes to the right repair node.